Blogging is an effective way to promote your brand and engage with your audience. Though many businesses find that their blogs are not having the success they expected.

To help increase your blog’s performance, we’ve listed 10 blogging mistakes to avoid and what to do instead.

You don’t blog consistently

Blogging consistently is important to keep your audience’s interest and provide fresh, new insights. You could create a schedule with your ideas and the date they’re going live to ensure you’re keeping your blog updated.

Aim for 1-2 blogs per week.

Titles are too vague

Titles are usually the first impression a reader has of your blog. The title should therefore indicate what the blog is about or what the audience could gain from reading.

You’re not promoting your blog

As a habit, you should always share your blog posts on your social media channels so your readers can find them. If you have a website, make sure that your blogs are easy to navigate from the homepage.

Writing for SEO

Ranking highly in search engines will increase the traffic to your blog, but you should always write for people, not search engines. If your copy is too robotic and focuses purely on keywords, your readers will struggle to maintain interest.

Write for people first, and you can optimize your blogs for SEO later.

Your blog is generic

Finding your niche is important and if you don’t have a specific subject to talk about, readers may find it difficult to engage with your blog.

This doesn’t have to be anything unique, but you should try to make your subject as specific as possible to build up a readership.

You don’t proof your posts

Grammatical errors can be a big turn-off for your readers and make your work look sloppy. Your blog could be relevant and well-researched, but this will largely go unlooked by your audience.

Take some time to check over each post and ensure it’s free from error before you click post. Even better, have someone else prove your work.

Your blog looks unattractive

The words on the screen should be your main focus, but an unattractive site can be a big mistake. Take some time to make sure your blog is attractive, easy to navigate and everything is where you’d expect.

You’re not using analytics

Monitoring your blog’s performance is important to tell you what’s working and what isn’t. Using Google Analytics (or tools provided by your blogging platform) can provide a good indication of what your readers are engaging with and help you to grow.

Your content doesn’t add value

Making your blog too centered around you and your brand could disinterest your reader.

Instead, find a way to add value to your readers. For example, sharing your knowledge on a subject or letting them know how your business can improve their lives. Whatever your message, make sure it gives them the information they didn’t have before.

Poor writing

Even if the content is valuable, your audience could struggle to read if the writing is poor. Take time to plan each blog carefully, outlining your key points, message, and call to action. Having a plan will help to hone your message and keep your copy tight.

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